marketing your business website

low cost internet marketing for your business

Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the internet.

Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management systems are also often grouped together under internet marketing.

Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimisation (SEO), banner adverts on specific websites and email marketing.

Internet marketing is associated with several business models:

e-commerce

A model whereby goods are sold directly to consumers, businesses or from consumer to consumer. It could be that the best option for you would be to sell your products or services online. If this is the case we would meet and discuss your requirements in detail and costs would depend on those requirements. We have produced some wonderful ecommerce shops previously and would be happy to offer some examples of our recent work.

local Internet marketing

A strategy through which a small company utilises the Internet to find and to nurture relationships that can be used for real-world advantages.Local Internet marketing uses tools such as social media marketing like Twitter and Facebook, local directory listings and targeted online sales promotions.

pay per click marketing (PPC)

Pay-per-click (PPC) is a search engine advertising medium that allows us to create campaign advertisements on search engines and bring targeted leads to your website. Fees are based upon how competitive your website’s keywords or key phrases are so our job includes the intelligent research and development of targeted ads to highly relevant keywords.
We allow your website’s campaigns to show under relevant keywords and a fee is incurred only when a person performing a search clicks on your advertisement. After clicking on the ad, the visitor is immediately directed to your website or landing page.

email marketing

Email ‘blasts’ and newsletters provide a valuable means in capturing the attention of your target market and increasing brand loyalty and sales. We understand email marketing and always research the brands and industries we work with to create the most effective templates to communicate your message via email.
We offer an html email marketing service with each campaign including a custom email template, which is tracked by advanced email marketing features.

lead based websites

A strategy whereby an organisation generates value by acquiring sales leads from its website. Similar to walk-in customers in retail world. These prospects are often referred to as organic leads. Unfortunately this is a style of marketing that we do not offer.

affiliate marketing

A process wherein a product or service developed by one entity is sold by other active sellers for a share of profits. The entity that owns the product may provide some marketing material (e.g., sales letters, affiliate links, tracking facilities, etc.); however, the vast majority of affiliate marketing relationships come from e-commerce businesses that offer affiliate programs. Unfortunately this is a style of marketing that we do not offer.

For more information call Mark @ OrangeCube on 01534 732260 or use the contact form.